Part Five: What are you paying for?
October 22, 2019
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We, as a small business, operate in the global economy, and the motorcycle market is full of massive manufacturers that make incredible products at a low price. How do we compete? In a competitive market, our size—both in CC’s and units shipped—helps us make our customers happy and our motorcycles uniquely remarkable… and also more expensive. Could we import crates of ready-to-roll motorcycles, add our decals and some gas, and make a much greater profit margin? You bet…
However, what sets us apart will never be our ability to compete purely on a commodity level with the big manufacturers. Our heart and soul that goes into designing and building Janus Motorcycles is our greatest feature and our prime differentiator. Even so, why pay for a motorcycle that isn’t as big, fast, or high-tech as other motorcycles from global manufacturers?
We believe that motorcycles—at their best—refuse to be “only practical” machines. They refuse convention. There’s a little “Why the hell not!?” in every motorcycle. They fly in the face of the idea that the only reason for being on the road is to get to where you’re going. We set out to make motorcycles that most closely match this soul of motorcycling. We make motorcycles that we enjoy building and our owners enjoy riding. You can certainly buy a motorcycle that has more horsepower for lots less. But you’d be hard-pressed to find a motorcycle that had a better enjoyment-to-horsepower ratio.
If you want a motorcycle because you want to go 120 mph as often as possible, or to be loud, or to travel as comfortably as possible from Point A to faraway Point B, there are great options out there.